Buffer

Connect Social Media Channels

Link your Instagram, Facebook, LinkedIn, or other channels to Buffer.

Go to Buffer > Channels > Connect a channel, log in to each platform in succession, and grant posting permissions to Buffer.

For Instagram, you need to switch to a Business or Creator account for Buffer to post directly.

Create New Post and Upload Media

Start drafting a post by uploading images or videos for each channel.

Select "Create Post", choose the channel you want to post to, upload images/videos from your computer or the library saved in Buffer.

Prepare a batch of images/videos once a week to save time instead of creating each post individually.

Use AI Assistant to Create Caption

Let Buffer AI suggest captions that fit the content of the image and the chosen brand tone.

Press the AI Assistant button in the post drafting box, provide a short description of the image content, and select the tone (playful, professional, friendly).

Ask AI to create 2-3 different caption versions then choose or combine the version you like best.

Add Hashtags and Adjust Content

Finalize the caption by adding relevant hashtags and adjusting for each platform.

Edit the AI-suggested caption, add 5-10 industry-related and local hashtags at the end of the post.

Shorten the caption for X/Threads and keep the longer, more detailed version for Facebook/LinkedIn due to different reading behaviors.

Schedule Posts for the Week

Arrange optimal posting times using Buffer's calendar.

Go to Buffer Calendar, drag and drop the drafted posts into your desired time slots or use "Optimal timing" for Buffer to suggest posting times automatically.

Review last week's Analytics to see which time slots had the highest engagement and prioritize scheduling during those times.