
Grammarly is the most popular AI text checker tool, supporting grammar, spelling, style, and tone. Grammarly Business adds brand voice and team analytics features. It integrates with over 500,000 apps via browser extension.
Install Extension and Business Account
Install Grammarly for all browsers and applications for the team, sign up for a Business plan.
Install the Grammarly extension for Chrome/Edge, invite team members to the Business workspace via email.
Ask each member to enable Grammarly for both Gmail/Outlook and Google Docs to cover all writing channels.
Set Up Brand Tones
Determine the appropriate tone for each type of content for the company.
Go to Style Guide, set Brand Tones (for example: professional, friendly, confident) applicable by document type.
Use a few high-quality sample content pieces to help Grammarly learn the company’s style correctly.
Add Custom Terminology Dictionary
Declare brand names, industry terms, and abbreviations to avoid being incorrectly flagged.
Go to Style Guide > Word choices, add a list of terms, product names, and the correct capitalization/abbreviation format for the company.
Also add words to avoid (banned words) if the company has specific language regulations.
Check Content in the Editor
Apply the style guide while writing actual content and see real-time suggestions.
Draft an email or post, see grammar, tone, and terminology suggestions displayed on the right side of the screen.
Prioritize addressing tone and clarity suggestions first, as these are the biggest differences compared to standard spell check tools.
Monitor Team's Writing Quality
Use the analytics report to track the adherence to the style guide of the entire team.
Go to Analytics Dashboard to view statistics on common errors and each member’s adherence to tone.
Share monthly reports in team meetings to gradually improve overall writing quality.
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Pros
Cons
An agricultural export company writes website content, catalogues, and emails in English to reach international customers.
Problem
The marketing team are not native English speakers and often make small grammatical errors that make the documents appear unprofessional to foreign partners.
Solution
Use Grammarly Business to check all English content before sending, while also establishing a company-specific industry terminology style guide.
A B2B customer service representative frequently exchanges emails in English with partners in the US and Europe.
Problem
Concerns that grammatically incorrect emails or inappropriate tone could affect the company's reputation and long-term partnerships.
Solution
Use Grammarly to check grammar and tone before sending any important emails, leveraging suggestions to rewrite sentences for a more natural flow.