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Runway Gen-4

Runway Gen-4 is a leading AI video creation tool for film and advertising production. It supports text-to-video, image-to-video, AI video editing, and motion capture. Used in many Hollywood projects.

Video generation

VFX

Film

Text to video

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Step-by-Step Guides

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Real-World Use Cases

Short Advertising Video for Product Launch

Marketing Manager

3 days

A cosmetics brand needs a 15-second advertisement video with cinematic transitions for a newly launched product on social media.

Problem

Hiring a professional video production team costs over $3,000 and takes about 2 weeks from script development to final editing.

Solution

Use Runway Gen-4 to create the advertisement video from existing product images, adding camera movements and cinematic lighting effects.

Save over $2,500 in video production costs for a campaign
Reduce video completion time from 2 weeks to 3 days
Experiment with 5 different video versions before choosing the one for advertising
Achieve over 30% higher views compared to the previous static video on the same channel

Creating a Short Film Teaser to Promote a Brand

Advertising Video Director

1 week

A small content production agency takes on a project to create a short film teaser promoting a brand for a client in the tourism industry with a limited budget.

Problem

Filming actual tourism scenes in various locations incurs high travel and crew hire costs, exceeding the client's budget.

Solution

Use Runway Gen-4 to generate cinematic tourism scenes without the need to travel to each location for actual filming.

Saved over 60% of the production budget compared to filming at multiple actual locations
Completed the teaser in 1 week instead of the planned 3-week shooting schedule
The client accepted the video proposal from the first draft
The agency expanded its AI video services to other clients

Pros

Top-tier AI video quality, with smooth and consistent motion between frames
Full suite of AI video editing tools like Motion Brush and Camera Control for professional post-production
Maintains character and background consistency much better than previous model generations
Suitable for advertising and teaser production at far lower costs than traditional filming
Exports high-resolution videos suitable for professional advertising channels
Rich creative community and abundant tutorials from filmmakers

Cons

Relatively high costs, charged per second of generated video, making long projects very expensive
Rendering a short video clip can take several minutes, affecting the idea iteration speed
Still has physics errors or unnatural motion in complex scenes with a lot of movement
Requires prompt writing skills and an understanding of cinematic language for best results
Video length per creation is still short, necessitating the stitching together of multiple clips
Free package is very limited, almost just enough for a trial