Klaviyo AI

Connect Your Store to Klaviyo

Link the e-commerce platform so Klaviyo can receive real-time customer behavior data.

Go to Klaviyo > Integrations, connect Shopify or WooCommerce and confirm the synchronization of product and order data.

Check the synchronized data is correct by previewing a sample customer profile after connecting.

Create Abandoned Cart Flow from Template

Use Klaviyo's prebuilt template instead of building from scratch to save time.

Go to Flows > Create Flow > select the 'Abandoned Cart' template.

Klaviyo AI will provide a suggested email structure; keep the layout and just adjust the content to fit your brand.

Personalize Content Using AI

Utilize Klaviyo's AI to write the subject line and email content based on the products the customer has viewed.

In the email editor, select 'AI Assistant', enter a prompt like: 'Write an engaging subject line reminding the customer to complete their order'.

Create 2-3 different subject line versions for automated A/B testing.

Set Up the Timing of Each Email Step

Configure a reasonable delay between emails in the reminder sequence.

Set the first email to send after 1 hour, the second email after 24 hours with a small discount code, the third email after 48 hours.

Do not send the discount code in the first email to avoid customers intentionally abandoning their carts waiting for the deal.

Add SMS Branch for VIP Customers

Expand the flow with a step to send SMS to high-value customers who have not responded to the email.

Add a conditional split based on cart value, add an action to send SMS for carts above a certain threshold.

SMS should only be used for high-value carts to optimize the cost of sending messages.

Activate and Monitor Effectiveness

Turn on the flow and track the revenue report for optimization.

Click 'Turn On' for the flow, after 1 week go to the Analytics tab to see open rate, click rate, and recovered revenue.

Consider adjusting the send timing or content if the open rate is below 20%.