Perplexity AI

Define Specific Research Questions

Clearly write out the questions to be answered instead of asking broadly for focused results.

Write a specific question like "What is the market size for functional foods in Vietnam in 2025 and who are the leading competitors?"

Break down large research into 3-5 smaller questions so each search yields deeper results.

Choose the Appropriate Focus Mode

Limit the search scope according to the type of source that fits your needs.

In the search box, select the "Academic" mode for research data or "Writing" when not needing web searches.

Use "Academic" when reliable data is needed to present to investors.

Run Pro Search for Complex Questions

Use the Pro Search mode to let Perplexity break down the question and search in multiple steps.

Turn on Pro mode (lightning bolt icon), enter the full research question, and wait for Perplexity to compile the search steps.

Carefully read the intermediate search steps displayed to understand how Perplexity deduces the final results.

Verify Each Cited Source

Click on each citation number to open the source and verify its reliability.

Click on the small numbers [1], [2] next to each answer to open the source link, check the publication date and the credibility of the source page.

Prioritize data sourced from industry reports or statistical agencies over personal blogs.

Export Results into a Report

Compile the answers and cited sources into a complete document for presentation.

Copy the answer content along with the list of sources into Google Docs, rearranging it according to the structure of a market research report.

Keep the source links in the document for easy reference in case someone questions the data.