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Synthesia

Synthesia is an AI video platform for businesses that allows the creation of videos with professional AI presenters, supporting over 140 languages. It is popular for training, onboarding, and corporate communication.

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Video

Enterprise

Multilingual

Training

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4.4 · editorial rating

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Real-World Use Cases

Standardize Video Onboarding for New Employees

HR Manager

2 hours/video

A rapidly expanding company is hiring over 10 new employees each month across various departments and needs consistent onboarding videos.

Problem

In-person training that repeats the same content for each batch of new employees is taking up many hours of senior management's time each month.

Solution

Use Synthesia to convert existing training scripts into videos with a professional avatar to reuse for every batch of new employees.

Save over 15 hours of direct training from managers each month
Reduce the time to complete one onboarding video from 2 days of filming and editing to just 2 hours
Provide a consistent onboarding experience for all new employees regardless of who trains them
Update policy content by simply editing the script, without needing to re-shoot

Multilingual Product Instructional Video

Global Operations Manager

3 days

A software company selling products to customers in Vietnam, Thailand, and Indonesia needs instructional videos in all three languages.

Problem

Hiring voiceover talent and producing separate videos for each market is costly, and any feature updates require going through the entire expensive process again.

Solution

Use Synthesia to create a master video and then automatically generate translations in the target languages with local avatars and voiceovers.

Saved over $4,000 in voiceover and video production costs for 3 markets
Reduced time to produce multilingual videos from 3 weeks to 3 days
Increased foreign customer onboarding completion rate by 40%
Updated new features for all 3 markets simultaneously, without version discrepancies

Pros

Business-focused with professional avatars, suitable for large-scale internal training videos
Supports over 120 languages, making it easy to localize videos for various markets without reshooting
No actors, cameras, or studios needed; create videos simply from text scripts
Includes brand management features and access permissions suitable for large organizations
Diverse avatar library with different appearances, fitting a variety of professions
Integrates with PowerPoint to convert existing slides into presentation videos with avatars

Cons

Costs are on the higher end for AI video tools, better suited for businesses than individuals
Default avatars still feel stiff, lacking natural emotion when needed for delivery
Limits the number of video minutes per package; exceeding requires an upgrade to a higher package
Customization of body movements and backgrounds is limited compared to real video shooting
Requires processing time to create custom avatars tailored to business requirements
Not suitable for content requiring high entertainment or creative value, such as emotional advertisements

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Pricing: Paid
API: Yes
Languages: English, Vietnamese
Rating · editorial rating: 4.4

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