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Ahrefs

Ahrefs is a top SEO tool for backlink indexing and keyword research. Site Explorer, Content Explorer, and Keywords Explorer provide detailed data. Newly added AI features for content briefs and SERP analysis.

SEO

Backlinks

Keyword research

Competitor analysis

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Step-by-Step Guides

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4.7 · editorial rating

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Real-World Use Cases

Building a Backlink Outreach Campaign for a New Website

Marketing Manager

2 days to set up

A newly launched educational technology startup's website has almost no backlinks to compete for rankings.

Problem

Not knowing which websites to contact for effective backlinks, and manual searching through Google is time-consuming with unclear results.

Solution

Use Ahrefs Content Explorer and the competitors' Site Explorer to find a list of quality websites linking to competitors in the same industry, then plan the outreach.

Built a list of 200 potential websites for outreach in 2 days
Gained 25 quality backlinks after 2 months of implementation
Domain Rating of the website increased from 8 to 22 in the first quarter
Significant improvement in keyword rankings due to new backlink signals

Keyword Research for Highly Competitive Niches

Business Specialist

3-6 months

A small SEO agency receives a project for a client in the insurance industry, which is known for having highly competitive keywords.

Problem

The main keywords all have very high Keyword Difficulty, making direct competition impossible in the short term with the client's current budget.

Solution

Use Ahrefs Keywords Explorer to find long-tail keywords with lower difficulty that still have decent search volume and clear purchasing intent.

Identified over 80 long-tail keywords with the opportunity to rank in the top within 3-6 months
Client's organic traffic increased by 45% after 4 months of implementation
Conversion rate from long-tail keyword traffic is higher than from main keywords
Client extended the agency's contract for an additional year due to clear results

Pros

Backlink metrics and database size are among the best in the market
Site Explorer provides a detailed view of the backlink profile and referring domains of any website
Keywords Explorer calculates Keyword Difficulty based on actual backlink data, which is quite reliable
Content Gap helps quickly find keywords that competitors are ranking for which your website is missing
Ahrefs Webmaster Tools allows for basic free site checks of your own website
Rank Tracker and Site Audit update data quickly, with a clear and readable dashboard

Cons

There is no real free trial; the lowest paid plan is still quite expensive for SMBs
The credit/query limit mechanism based on the plan can lead to exhausting the quota when analyzing multiple domains
The AI content creation feature is still rudimentary and less developed compared to SEMrush or Jasper
The interface contains many technical terms and metrics, requiring newcomers some time to familiarize themselves
There are not many PPC campaign management or social media features compared to other suites
Some advanced reports are only available in higher plans, increasing costs rapidly as the team expands

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Pricing: Paid
API: Yes
Languages: English
Rating · editorial rating: 4.7

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