Surfer SEO

Create Content Editor With Target Keyword

Start by entering the main keyword and setting the appropriate search region/language for the target market.

Go to Surfer > Content Editor > New, enter the main keyword, select local Google (e.g., Vietnam) and the Vietnamese language.

Choose the correct geographic location as SERP results and suggested keywords will vary significantly between markets.

View Suggested Outline And NLP Keywords

Surfer analyzes the top 10 search results and provides an outline along with a list of related keywords to include in the article.

View the "Content structure" tab to get the suggested outline, and the "NLP terms" tab to retrieve the list of keywords to incorporate into your article.

There's no need to use all suggested keywords; prioritize those with the highest frequency in the top results.

Write Content In The Editor

Draft directly in the Content Editor to monitor the content score updates in real-time.

Write the article according to the consulted outline, naturally insert NLP keywords, and keep an eye on the score bar in the corner of the screen.

Don't try to achieve a score of 100 at all costs; scores above 70-80 with naturally readable content are usually more effective.

Check Length And Heading Structure

Compare the article length and heading structure (H1, H2, H3) with suggestions based on top competitors.

View the "Structure" section to adjust the number of headings and paragraph length to align with Surfer's recommendations.

Prioritize clear, easily scannable headings as both readers and Google appreciate coherent structure.

Run Audit After Publishing

After publishing the article for a few weeks, use Surfer Audit to check performance and identify areas for further improvement.

Enter the article URL into Surfer Audit and review additional keyword suggestions or make content adjustments based on SERP changes.

Schedule audits quarterly as SERP results change continuously; articles need updates to maintain rankings.