SEMrush

Analyze Competitors Domain Overview

Get an overall view of traffic, keywords, and backlinks of 2-3 direct competitors.

Go to Domain Overview, enter the competitor's domain, and view the metrics for Organic Traffic, Organic Keywords, and Backlinks overview.

Compare multiple competitors simultaneously using the "Compare domains" feature to clearly see the gaps and opportunities.

Find Keyword Gaps with Keyword Gap

Identify keywords that competitors are ranking well for, which your website has not targeted.

Go to Keyword Gap, enter your domain and the competitor's domain, filter by "Missing keywords" to view the opportunity list.

Prioritize keywords with moderate volume and low difficulty first, avoid jumping into highly competitive keywords immediately.

Run Site Audit for Your Website

Scan the entire website to detect technical errors affecting SEO.

Go to Site Audit, set up a crawl for your domain, wait for the scan to complete, and view the list of errors by priority (Errors, Warnings).

Address "Errors" in red first, as these are typically issues that affect Google's indexing capability directly.

Create Content Brief from SEO Content Template

Use SEMrush's AI content tool to create a detailed brief for the selected priority keyword.

Go to SEO Content Template, enter the target keyword, let the tool analyze the top 10, and output suggestions for length, keywords, and title.

Share this brief with the content writer along with the brand context to ensure the article remains engaging.

Set Up Periodic Rank Tracking

Monitor the position of important keywords over time to measure the effectiveness of changes made.

Go to Position Tracking, add the list of keywords to track, select the appropriate location and device (desktop/mobile).

Check the reports weekly instead of daily to avoid overreacting to normal short-term ranking fluctuations.